real estate
Engage with potential buyers and sellers with content that peaks their interest.
Customer Lifetime Value (CLV)
Each additional client adds tremendous financial value.
EXAMPLE - New Client
Avg Home Sale Price: $355,000
Avg Takehome On Sale: $8,500
Your Profit Margin: 60%
Client Repeat Purchases: Once 
Referrals From New Client: 2
Signing a single new client yields a CLV to your firm of: $10,200 + $20,400 In Referrals
Nurturing existing and post-sale client relationships is crucial to your financial success. Your real estate business is about like-ability, which has value beyond a single transaction. Foster an ongoing relationship with your clients through less transactional and more engaging viral content. When they are ready to buy or sell again - or know someone who is - they will think of you.
marketing challenges
Homebuyers often take over a year to make a purchase decision. How can you engage with them without being overbearing?
Once you’ve sold a home to a buyer, how do you keep their attention (without being annoying) over the next decade until they reach their new life event that prompts a home sale and a new home purchase? Zillow is becoming massively overpriced, and they force you to share your territory with other agents.

When reviewing your marketing plan, it’s important to consider the differences between traditional advertising and digital advertising. Traditional advertising such as print, television, radio and billboards are mediums that get the least consumer attention today. Our healthcare clients have expressed frustration in the lack of data reporting that traditional advertising provides. When spending money on advertising you want to know what your ROI is.

Having a digital presence is mandatory to be profitable in today’s world. Digital advertising provides hyper-focused targeting and advanced data analytics, which can lead to increasing your ROI. However, hiring a single digital marketer to your team can be a challenge and costly, especially if you seek a highly-skilled individual. Automating your digital marketing efforts is the most cost-effective approach for building your digital presence.
marketing goals
As a real estate broker, your main goals are to retain existing clients and gain new ones.
The best approach for engaging with your target client pool over time is to be non-invasive and less transactional. It’s important to be liked and trusted by your clients and simply advertising yourself and the homes you have for sale isn’t engaging enough.

When we talk about engaging your clients, we focus on other things that interest them as a way to increase your customer retention rates (normally already high, but this can take them higher). What if you talked to your potential buyers about how to enjoy their home after they buy it?

Also, consider your location; are you located at the beach or in the mountains? Isn’t it possible that your clients like to surf or hike? If your marketing efforts center around shared or common interests, that would result in raising your like-ability among your clients. Engaging them over the other things that interest them is a way to increase your customer retention rates (normally already high, but this can take them higher).
real estate
Engage with potential buyers and sellers with content that peaks their interest.
customer lifetime value (CLV)
Each additional client adds tremendous financial value.
EXAMPLE - New Client
Avg Home Sale Price: $355,000
Avg Takehome on Sale: $8,500
Your Profit Margin: 60%
Client Repeat Purchases: Once 
Referrals From New Client: 2
Signing a single new client yields a CLV to your firm of: $10,200 + $20,400 In Referrals
Nurturing existing and post-sale client relationships is crucial to your financial success. Your real estate business is about like-ability, which has value beyond a single transaction. Foster an ongoing relationship with your clients through less transactional and more engaging viral content. When they are ready to buy or sell again - or know someone who is - they will think of you.
Marketing challenges
How do you engage with home buyers who take over a year to make a purchase decision?  
Having a digital presence is mandatory in today’s world, but it can be a hassle to (1) overpay Zillow (2) come up with engaging content on your own, (3) hire a truly talented in-house marketer, and (4) gather the data and analytics that digital advertising promises you. 

We automate digital content marketing, so you can focus on your work. We also provide ideal client hyper-targeting and the advanced data analytics you crave.

Once you’ve sold a home, how do you keep the buyer's attention over the next decade until their next life event prompts a home sale and a new home purchase?
marketing goals
Keep existing clients engaged, while also gaining new ones. 
With existing and new client engagement, it is important to take a non-invasive and non-transactional approach. Focus on shared interests, rather than pressuring them to buy.

Are you located at the beach or in the mountains? Isn’t it possible that your clients like to surf or hike? We center content marketing around common interests, which improves your firm's like-ability with clients. 
Ready to get started?
Contact a member of our team to learn more about automating the content marketing for your business.