Once you’ve sold a home to a buyer, how do you keep their attention (without being annoying) over the next decade until they reach their new life event that prompts a home sale and a new home purchase? Zillow is becoming massively overpriced, and they force you to share your territory with other agents.
When reviewing your marketing plan, it’s important to consider the differences between traditional advertising and digital advertising. Traditional advertising such as print, television, radio and billboards are mediums that get the least consumer attention today. Our healthcare clients have expressed frustration in the lack of data reporting that traditional advertising provides. When spending money on advertising you want to know what your ROI is.
Having a digital presence is mandatory to be profitable in today’s world. Digital advertising provides hyper-focused targeting and advanced data analytics, which can lead to increasing your ROI. However, hiring a single digital marketer to your team can be a challenge and costly, especially if you seek a highly-skilled individual. Automating your digital marketing efforts is the most cost-effective approach for building your digital presence.